One of the hardest things to learn for most bloggers is how to pick good keywords to help with their Google ranking. The good news is, if you know how to use Google Adwords Keyword Planner Tool, life is much, much simpler!
According to comScore.com, Google leads the top search engines with about a 64% market share while Bing and Yahoo hold second and third places, respectively (with 20% and 13%, respectively).
It’s no wonder bloggers and web developers bow to the “Google Gods” when it comes to search engine optimization (or “search engine optimisation”, for our readers in the U.K.).
Getting started with Adwords is a little tricky, but it’s totally worth going through the process. Plus, despite initial encounters, it’s totally free to use!
What is Google Adwords?
Adwords is Google’s advertising program. Pay-per-click ads are built within the system based on keywords and phrases, and is ranked higher depending on how much money is spent for each keyword.
But I don’t want to place an ad with Google, I just want to use their keyword tool. I have heard it is free. Now you’re telling me I have to pay for an ad?
No. You have to sign up for an Adwords account and create an ad, but once you’ve done that, you’ll immediately cancel the ad, never be charged, and forever have access to the Google Adwords Keywords Tool.
Google Adwords Help for Beginners
For the purpose of this article, I’m going to assume that you have a Google account for Gmail or Adsense (or something Google related), and that you have never used Adwords before. If you have already signed up for Adwords, you can skip ahead a little. (…and if you’ve never signed up for any Google products, Gmail is free.)
Step 1 – Go to Google Adwords and sign-up. (No-brainer, huh?)
Step 2 – Enter your email address and website. (Your email address will already be there. If you have more than one website, just choose one. This step (along with the rest) don’t really make a bunch of difference (unless you actually plan to use Adwords to create an ad to use on Google).
Step 3 – The rest of this section doesn’t matter at all (again, unless you plan to create an ad). Just fill it out how you like, and click save for everything.
Step 4 – When it gets to the part about “How Much to Spend”, you may hit a little bump in the road. Not to worry. Just enter 0.01 and click save. It will give you a minimum amount to enter — mine was $1.64 (which could be the standard minimum). It doesn’t matter, because with the way we’re going to use it, you won’t be charged, anyway.
Step 5 – Enter payment method. Don’t fret about this part. Remember — you won’t be charged.
(On a side note, I was really worried about giving my credit card info and such here, because I was afraid I would be charged. I was never charged at all, so if you’re worried, don’t be.)
Step 6 – Once you’re in, you’ll want to deactivate the ad. Click the green slide button that says “ACTIVE”. It will ask you to verify that you want to deactivate the ad, and you should click “Yes” or whatever it says. (THIS is how you make sure you’re not charged.)
Congratulations! You’ve created a Google Adwords account, created your first ad, and subsequently cancelled that ad. You won’t be charged anything, and now you have access to the Adwords Keyword Tool!
How to Use Google Adwords Keyword Planner Tool to Find SEO Keywords
Now that you’ve got your Adwords account, you can use the Keyword Planner Tool as one of your best website SEO tools. Be sure you’re signed in and follow along.
Step 1 – Click “Tools”, and then from the drop down menu choose “Keyword Planner”.
Step 2 – Select the first option: “Search for new keywords using a phrase, website or category.”
Step 3 – In the first white box, list some keywords for the topic you are interested in, then click “Get ideas”.
Step 4 – Change the view by clicking on the “Keywords ideas” tab.
Step 5 – Download ideas to a spreadsheet.
Step 6 – Sort the ideas on the spreadsheet. You are looking for those keywords with the highest number of Average Monthly Searches (how many times each month people are looking for that term or phrase), the highest Competition (the more advertisers that are bidding on that keyword or phrase, the higher the Competition will be, and the better quality of ads you’ll get on Adsense), and the highest Suggested Bid (this is also important for Adsense – basically, the higher the Suggested Bid, the more money you can make from Adsense).
Step 7 – In a Google search bar, enter allintitle: “your key word phrase”. (Do that for the keywords you chose to use from the spreadsheet).
Step 8 – Look at the search results. On the top, it will say “About 30,786 results” for example. Those are the number of websites competing for this keyword phrase. Generally speaking, under 100k is very good and over a million is pretty much a waste of time.
Step 9 – Now, combine the results of the spreadsheet and the allintitle search. Your best keywords will be the ones with high Average Monthly Searches, Competition, and Suggested Bid, and the lowest number of competing websites.
Why Google Adwords are Good for Your Website SEO
Here’s the thing — Adwords can be used ineffectively and still make you think you’re doing something right. In fact, you can use Adwords effectively even if you have no idea exactly what you’re doing.
The fact is, you’re not only going to rank higher in Google searches if you’re doing it right, but your Adsense income (if you’re using Adsense) will go up, as well.Using #Google AdWords properly is good for SEO and Adsense income! #bloggingtips #NinjaWolf Click To Tweet
When I first started using Adwords, it was primarily to figure out what keywords people were using the most. I also used it to figure out a good title for my article based on those keywords.
Later on, I had discussions with people that knew what they were doing with Adwords. When I realized all of that information I hit on earlier about Average Monthly Searches, Competition, and Suggested bid, it clicked! I started picking and choosing the best keywords for the article that would also have the highest numbers.
Sure enough, within a couple of months, I saw my Adsense revenue go up about 30%, and they’re still climbing as I revamp old articles.
See, people who are paying for online marketing or business advertising on Google are paying a bid for each keyword or phrase for which they want to rank. That helps their ads to be displayed on blogs and websites who use those keywords fluidly throughout their site. Those ads — most of them anyway — will be seen on similar sites across the web.
Do you have questions about how to use Google Adwords Keyword Planner Tool?
If you have any questions on the topic, please feel free to ask in the comments section below.