Ad Management

When it comes to monetizing your website (especially when dealing with blogs), there’s a right way and a wrong way.

The Wrong Way

When first getting started with ads, most bloggers tend to go overboard.

“If I put more ads on my site, I’ll get more money from those ads!”

That’s not always true. It’s more about placement and visibility, but you don’t want to overwhelm your visitors with ads. If a reader is inundated with ads, it may become increasingly difficult for them to do what they came to your site to do – read your blog.

There are also those people that place ads on their site that blends in with the content. This is what I like to call “tricky advertising.” The text in the ad looks a lot like the text surrounding it, causing the reader to click what they think might be a reference link, but instead is an ad.

Then there’s what’s known as “ad stacking.” This used to be the practice of putting ads into a plugin that will rotate them out based on the number of impressions each get. However, it has recently come to mean the act of stacking multiple ads in one slot so that only the first one is visible to the user, but all get an impression. It’s fraudulent, at best.

The Right Way

Well placed ads that do not take up too much real estate and aren’t too “pushy” are the way I feel ads should be on a website.

I can work with Google Adsense, affiliate banners, and any other ad network you’re using to build your blog’s ad strategy so you’re maximizing profit without compromising your integrity.

If you already have an ad network that places ads for you, you’re in the clear! If not, I’m here for you!