Could you identify an ad from McDonald’s? How about Nike? Coca-Cola?
Of course, you could. Why? Because their brand awareness has a life of its own.
The golden arches on a red background… the swoosh… the highly recognizable font… They’re all part and parcel of how these companies have built their brand awareness over the years. As a business owner, you should be thinking about that, as well.
The problem is that sometimes smaller businesses overlook their cohesive look on their social media outlets. In today’s digital age, that’s actually where you should be putting the most emphasis when it comes to brand awareness.
That’s why I’m here to help you get your social media outlets looking like they’re part of a single entity. Your social media pages should give the same vibe as your website, your printed materials, and anything else you use to advertise your business.
Why Should You Brand Your Social Media?
A clear strategy for your social media branding will allow you to connect with potential customers in a way that increases your chances of being noticed and achieving your goals for your business. Your colors, your fonts, your logo – all of them lend to your brand. If they’re the same everywhere on the internet, your company will get noticed much faster. How about your social media links and usernames? If they’re not the same (or at least close), you’re running the risk of being overlooked on a platform that could increase your visibility.
What Can I Do For You?
The first step is to evaluate your current social media presence. I’ll take a look at your Facebook, Instagram, and Twitter pages (along with any other social media pages you operate) to see how things are looking currently. Together we’ll figure out what needs to happen to make your social media branding worthwhile.
Once we’ve established what needs to be done on your pages, I’ll come up with graphics based on your colors, fonts, logo, and what goods and services you offer. Your user icon and banners play a big part in your brand recognition.
When the graphics are in place, we’ll work on your social media persona. Who are you? What do you want your customers and clients to know? What is the most important information you need to squeeze into the biography section of your social media pages? We’ll get something written up together that will help you stand out.
Maybe there’s something you could do that would help your social media pages pop. We’ll discuss forward strategy to get you moving in the right direction. Aside from tying all your graphics and biographies together, these suggestions will help unify your brand and make you unforgettable.
Ready to get started with Social Media Branding? Contact me!